Summary:

“Not only does The Sun Online provide a new channel for established and new readers to experience and communicate with the tabloid, it also…

“Not only does The Sun Online provide a new channel for established and new readers to experience and communicate with the tabloid, it also acts as a major revenue stream, with its fantasy football game, for example, contributing more than £1 million to its parent company last year. The site’s SMS services are another key revenue stream.”

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By Rafat Ali

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