Summary:

“My message to web publishers this week is simple: Before you implement a paid content model, consider all of your data resources. Do you kn…

“My message to web publishers this week is simple: Before you implement a paid content model, consider all of your data resources. Do you know more about your site’s audience than other publishers? If so, consider implementing technology that will make these audiences targetable so that you can offer them to advertisers. It may save your ad-supported model and keep your content free.”

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