Summary:

This according to Tim Sanders, the chief solutions officer at Yahoo, speaking at the Jupiter Online Media Conference. He said that portal to…

This according to Tim Sanders, the chief solutions officer at Yahoo, speaking at the Jupiter Online Media Conference. He said that portal took a cue from Starbucks founder Howard Schultz in launching premium services for its 215 million users. Calling Yahoo Platinum a stage for an Internet experience, Sanders said Yahoo had a number of built in “triggers” that, like the tournament, would draw users to pay for immediate access to compelling video and audio content.

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