Summary:

Google is going offline: it will begin targeting offline print properties and will distribute advertising to them through its Google AdWords…

Google is going offline: it will begin targeting offline print properties and will distribute advertising to them through its Google AdWords and other context-based ad services, according to Patrick Keane, formerly the VP at Jupiter Research, is now head of sales strategy at Google, speaking at the Jupiter Online Media Conference and later to PaidContent.org. A lot of print properties are still not online, especially the trade magazine and print newsletters, and “content targeting is a very important function for them”. Google plans to sell its context-based ads to these print properties and help them sell advertising in the process. “We want to replicate this model offline and are seriously thinking about starting this soon,” said Keane.

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