Summary:

In an attempt to push its print subscribers online, WSJ.com has launched “Afternoon Report”– an add-on that updates with fresh news twice…

In an attempt to push its print subscribers online, WSJ.com has launched “Afternoon Report“– an add-on that updates with fresh news twice during the day. “The report, which looks very much like a blog linking to stories from within the WSJ’s network of sites, will provide a summary of news stories that break after the printing of the morning paper…The product ould also be offered as an e-mail product to existing subscribers. ‘It will be updated by an editor twice a day, at midday and after markets close, and is a great way for us to attract new subscribers and add value to our premium offerings,’ Schulman said.”

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