Summary:

Not a very new idea: branded ISP have not gained much ground over the last five years or so. Celebrity branded ISPs such as the one launched…

Not a very new idea: branded ISP have not gained much ground over the last five years or so. Celebrity branded ISPs such as the one launched by rock group KISS and David Bowie perhaps have a few loyal fans.

Perhaps things might be different in the broadband age, as musicians and bands could deliver real value-add through their own footage and music. IN line with this rapper Master P will be launching his ISP today, dubbed MasterP.TV.

According to the company developing this service for the rapper, Entertainment Direct.TV: “Similar to what MTV has done with the
television series The Osborne’s, fans will be able to view never before seen
footage of Master P and his artists. They will also be able to download
unreleased music. We have included an e-commerce portion of the ESP [entertainment service provider] which
will sell the P-Miller shoe collection and other Master P merchandise on EBay,
through a direct link from the Master P ESP.”

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