Summary:

An interview with a Visa executive on problems facing online publishers: increase in bounce rates and the jump in the number of expired card…

An interview with a Visa executive on problems facing online publishers: increase in bounce rates and the jump in the number of expired cards they see, as well as problems related to recurring billing and the security pins on the backs of cards. An important issue, for sure, when one publisher cited in this story had [credit-card] bounce rates climb from 2-4 percent to 25-30 percent.

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By Rafat Ali

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