Summary:

Yahoo will launch a promotional blitz for its online personals that will run on television, radio, billboards and the Net. The ad campaign w…

Yahoo will launch a promotional blitz for its online personals that will run on television, radio, billboards and the Net. The ad campaign will airs its first series of commercials during the Academy Awards on March 23.

“But the financial performance of Yahoo Personals remains a mystery. Despite their plaudits, Yahoo executives have offered only a murky overview of the business–saying that personals, e-mail storage, e-mail forwarding and Internet access combined accounted for 70 percent of premium services revenue last quarter.”

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