Summary:

Why Mediated Media Will Never Go Away?: A coherent argument on why interactivity and choices may not really be as big as media pioneers and…

Why Mediated Media Will Never Go Away?: A coherent argument on why interactivity and choices may not really be as big as media pioneers and technologists make it out to be, much of it due to short-sightedness and cluelessness of the average media executive. “The current [home networking] technology simply does not work. Recently announced upgrades would, in theory, allow fully networked access to multiple media platforms through a common interface. But reports from insiders developing these upgrades indicate that the technology is fraught with problems, from incompatible standards to issues of copyright and encryption snags.”

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By Rafat Ali

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