Summary:

“Just as in the offline world, the online Sports category represents an attractive vehicle through which marketers can target highly engaged…

“Just as in the offline world, the online Sports category represents an attractive vehicle through which marketers can target highly engaged consumers – especially males. The proof is in the numbers: more than 40% of all male Internet users visited a Sports site in January…while the market for paid online content within the Sports category is still relatively small ($30.3 million in 2002), spending grew by more than 300% versus 2001, according to OPA.”

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