Summary:

Pressplay Searches for Ad Agency: West Coast shops will be the focus of an agency search by Pressplay, the online music service. The resulti…

Pressplay Searches for Ad Agency: West Coast shops will be the focus of an agency search by Pressplay, the online music service. The resulting ad campaign wants to create a test-marketing program. Based on the results of that, spending could be $5 million, sources said.

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