Summary:

Variety Signs Distribution Deal With AP: Entertainment magazine Variety has signed a distribution deal with Associated Press’ AP Digital, to…

Variety Signs Distribution Deal With AP: Entertainment magazine Variety has signed a distribution deal with Associated Press’ AP Digital, to increase its presence online and perhaps drive more subscriptions to its website. Variety.com has been one of the few entertainment sites (HollywoodReporter.com also has a hybrid subscription site) that has gone the subscription route, and this deal underscores its need for more visitbility and distribution online.

Variety’s content will be available for U.S. and foreign websites, corporate portals, wireless services and other Internet-related outlets. AP Digital also plans to offer the content to the AP’s newspaper and broadcast member websites.

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