Summary:

Vodafone plans to head off the threat posed by the launch of the UK’s first third generation mobile phone network by offering its customers…

Vodafone plans to head off the threat posed by the launch of the UK’s first third generation mobile phone network by offering its customers comedy, sports and music video clips through its heavily publicised Vodafone Live service…It will offer a range of clips from existing content providers such as magazine giant Emap and CNN, as well as using its sponsorship of the Ferrari formula one team and Manchester United to gain access to exclusive content.

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