Summary:

Kevin Werbach on ‘Webification of TV': “[T]he greatest challenge for the established TV industry is to find a viable economic model in the a…

Kevin Werbach on ‘Webification of TV’: “[T]he greatest challenge for the established TV industry is to find a viable economic model in the age of the internet. The economics of TV are still heavily tied to interruptive advertising, which loses its value when users control what they watch and when they watch it. And that

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