Summary:

An analysis following CBS’s decision to license college sports website out to Sportline. The story of how CBS slowly absorbed SportsLine fo…

An analysis following CBS’s decision to license college sports website out to Sportline. The story of how CBS slowly absorbed SportsLine for nothing will go down in dot-com lore as one of the best deals for the media company, and not such a good deal for SportsLine.

CBS is now on the way to becoming the majority owner of SportsLine.com now that a major hurdle is out of the way. That’s set to happen in April, when SportsLine will have to issue another $20 million in its shares to CBS as part of a longstanding contract signed in 1997 and renewed in 1999.

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