Summary:

AOL Time Warner: Spinning off Synergy: A long case study on how AOL TW’s goal for “synergistic” products is only being fulfilled by its book…

AOL Time Warner: Spinning off Synergy: A long case study on how AOL TW’s goal for “synergistic” products is only being fulfilled by its book unit…the unit it now wants to sell off. “The supposed synergies may never play out if AOL Time Warner devolves into its component parts. And if the sale of the Book Group is not the beginning of a major dismantling of the dot-com era’s flagship merger, it will be ironic; the publisher has been the leader in showing the diverse units of AOL Time Warner how to deploy digital-asset management (DAM) systems.”
Also read: “Gotcha! Utilizing Digital Asset Management“.

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