Summary:

Which Price is Right?: “It is an urgent question: How can we increase profits if we can’t raise prices? The answer demands revolutionary thi…

Which Price is Right?: “It is an urgent question: How can we increase profits if we can’t raise prices? The answer demands revolutionary thinking — new insights about strategy and human behavior, turbocharged with software, mathematics, and rapid-fire experimentation. Is your company ready to master the new era of pricing? Are you prepared to pay the price of failure?”

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