Summary:

At Work Audience is Elephant in the Room: The office audience has been under attack of late, by researchers, that is. It is an extremely luc…

At Work Audience is Elephant in the Room: The office audience has been under attack of late, by researchers, that is. It is an extremely lucrative audience, and has profound implications on the future of media sites. According to a new (free) report by eMarketer, commisioned by WSJ, not only is the at-work online audience vast, it is comprised of a demographically attractive group of individuals who have higher than average incomes, educations and proclivities to shop and buy online. About 60% of consumer online dollars are spent in the workplace…you do the math from here.

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