Summary:

Italian Telecom Offers God on a Cell Phone: Telecom Italia’s mobile-phone unit TIM is now sending daily religious and inspirational messages…

Italian Telecom Offers God on a Cell Phone: Telecom Italia’s mobile-phone unit TIM is now sending daily religious and inspirational messages to its subscribers cell phones. Thousands of users have rushed to signed up…to receive messages in categories such as “Gospel of the Day,” “Prayer of the Day” and “Saint of the Day.”

The company would not say how much money had been brought in by the new service, but a spokeswoman said that “this is more successful than we expected at first.”

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