Summary:

Classmates: The Power of ‘Whatever Happened To…?’: “Unlike many well-branded Web failures, Classmates.com actually converts the massive tr…

Classmates: The Power of ‘Whatever Happened To…?’: “Unlike many well-branded Web failures, Classmates.com actually converts the massive traffic generated by that banner campaign, 2 million uniques-a-day, into cash money: 1.7 million paying members (at $36/year)…Converting visitors to paying customers is also not so secret a secret. Give them free access to as much of the site as possible to see for themselves the depth and breadth of services available.”

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