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Commodity Busters: Be a Price Maker, Not a Price Taker: Not directly related to online content, but a very good article on how to differenti…

Commodity Busters: Be a Price Maker, Not a Price Taker: Not directly related to online content, but a very good article on how to differentiate yourself through pricing. “Too many businesses are price takers, not price makers. That means they are willing to lower prices to capture market share or to sign up a marquee customer. But Harvard Business School professor Benson P. Shapiro says don’t let your ego get in the way of good business sense. Here are seven steps toward naming your own price.”

By Rafat Ali

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