Summary:

Top Online Media Execs See Bright Future: “Their thoughts on paid content were interesting. Initially, the group identified paid content as…

Top Online Media Execs See Bright Future: “Their thoughts on paid content were interesting. Initially, the group identified paid content as being an important element in the future ideal business model. But in a later brainstorming session, it became less so — an indication that the industry as yet has not come up with effective ideas about how to profit from paid content. From the report: “It will be discovered that for most sites, putting up a pay wall does not lead to a scalable business.”

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