Summary:

OPA Releases White Paper on Online Dayparts: The study echoed the OPA’s long contention that the Internet content sites are the best place t…

OPA Releases White Paper on Online Dayparts: The study echoed the OPA’s long contention that the Internet content sites are the best place to reach people during the daytime, drawing 3.8 million users per minute. This stands in contrast to Internet utilities like search, chat and e-mail, which are used evenly throughout the day. Key ad sectors, such as entertainment and food, have begun experimenting in running daypart ads…online movie ads increasingly appear on Thursday and Friday afternoons, when research shows most people begin to make weekend entertainment decisions.

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