Summary:

South African Newspaper Site Rethinks its Paid Content Strategy: “M&G Online [the online version of the South African paper Mail&Guardian]…

South African Newspaper Site Rethinks its Paid Content Strategy: “M&G Online [the online version of the South African paper Mail&Guardian] is considering a new paid-for content strategy and weighing up the associated pitfalls and advantages. Considering the lukewarm reception it has received overseas – with reported user conversion rates of only about 1% – we are approaching the model cautiously.”

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