Summary:

AOL-Microsoft? Not Likely, Just Logical: A speculative story on whether MSFT can buy America Online from AOL TW. “Scan the landscape of pote…

AOL-Microsoft? Not Likely, Just Logical: A speculative story on whether MSFT can buy America Online from AOL TW. “Scan the landscape of potential buyers, and you’ll find none more able or motivated to swing the deal than cash-rich Microsoft, with its grand strategy to be the largest purveyor of consumer software and interactive games on the Internet. The reason Gates created MSN was to give his company a two-way channel to millions of consumers. By acquiring America Online, the Redmond (Wash.) software king could ensure itself of regular contact with 40-odd million people. Such a huge customer list might be just what Microsoft needs to finish executing its Net strategy.”

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