Summary:

Marketing Battle for Online Dating: Online dating sites are turning up the heat: sites like Match.com, a unit of USA Interactive, and Yahoo…

Marketing Battle for Online Dating: Online dating sites are turning up the heat: sites like Match.com, a unit of USA Interactive, and Yahoo Personals, are now turning to well-known creative shops and significantly increasing marketing budgets. Their ads are now showing up in prime time on shows like “The West Wing” and “Joe Millionaire,” while promotional efforts have paid off in placements like Match.com’s on the six-part series on dating appearing on “Today.”

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