Summary:

Robert Marsh, Controller of Telephony Development at Channel 4 Television in the UK talks about the success of SMS TV, its benefits beyond r…

Robert Marsh, Controller of Telephony Development at Channel 4 Television in the UK talks about the success of SMS TV, its benefits beyond revenue generation and its future potential. “In the area of sport, for example, we broadcast Cricket and World Rally, so have developed subscription text alert services for news and updates which not only provide results, but also informed opinion on events, as opposed to a straight news or update service.”

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