Summary:

Salon Clings to Dot-Com Swagger: Salon.com is expected to announce a new scheme later this week: either subscribe, or be subjected to multip…

Salon Clings to Dot-Com Swagger: Salon.com is expected to announce a new scheme later this week: either subscribe, or be subjected to multiple screens of advertising before you reach the content, and even then, access will be restricted. (Salon instituted a limited-subscription option a couple years ago that made some content available to subscribers only.)

However, skeptics abound, as usual. “If they’re going to be viable long term, I don’t think they’ll do it by turning a profit,” [Paul Grabowicz, the director of the new media program at the UC Berkeley school of journalism] says. “They’ll have to subsidize it somehow. It’s just very hard to see how a publication like that can have revenue that exceeds expenses.”

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