Summary:

Australian Online Media Companies Fail to Produce Black Ink: A long and fascinating story on Australian online media market: players such as…

Australian Online Media Companies Fail to Produce Black Ink: A long and fascinating story on Australian online media market: players such as Ecorp–which runs the country’s most popular site ninemsn–Telstra, News Interactive and others. “[C]onsolidation is likely to be the key outcome of a growth in subscription-based revenue in Australia, and media organisations such as ninemsn will need to focus on developing more specific online content, rather than re-purposing material from other media.”

Comments have been disabled for this post