Summary:

Case Study: FT.com Tests Selling Subscriptions: ContentBiz does a case study on FT.com’s attempts to sell subscriptions, following its earli…

Case Study: FT.com Tests Selling Subscriptions: ContentBiz does a case study on FT.com’s attempts to sell subscriptions, following its earlier story on ad sales efforts of the pink paper. COO Zach Leonard: “On the web, each week there’s a new thing to try or explore. Where people go wrong is they don’t shed the things that aren’t working as quickly as they’re taking on new things. It’s as much about saying no as saying yes… remembering why the hell you’re doing this stuff.” Powerful stuff, this.

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