Summary:

RealNetworks To Offer Super Bowl as a Subscription Package: RealNetworks has teamed with the National Football League (NFL) as the official…

RealNetworks To Offer Super Bowl as a Subscription Package: RealNetworks has teamed with the National Football League (NFL) as the official online subscription provider for SuperBowl.com–the package will have playoff programming exclusive to RealOne SuperPass subscribers in the weeks leading up to Super Bowl XXXVII in San Diego on January 26, as well as four live 90-minute programs during Super Bowl week. RNWK paid $500,000 for the rights.

The package will cost $9.95 a month, according to this story in Seattle Post, and is not a one-off offer, but part of the monthly SuperPass. “This single program won’t have a huge effect on our business…Longer term though, the NFL could be helpful in growing our other businesses. It has a wider impact.”

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