Summary:

In a Digital World, Encyclopedias Strive for Relevance: “Britannica spent a lot of money trying strategies such as offering its content free…

In a Digital World, Encyclopedias Strive for Relevance: “Britannica spent a lot of money trying strategies such as offering its content free on the Internet and attempting to become an advertising-supported Web portal. It paid millions to advertise during the 2000 Super Bowl and came close to filing for an initial public offering of stock before the market for Internet stocks crashed that same year. Now, Britannica has returned to its roots of focusing on content. It resumed charging for access to its encyclopedias on the Web (currently $9.95 a month, or $59.95 a year, for consumers).”

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By Rafat Ali

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