Summary:

Programming for Dayparts: A trend which has profound implications on how users consume and buy content: Daytime is emerging as primetime onl…

Programming for Dayparts: A trend which has profound implications on how users consume and buy content: Daytime is emerging as primetime online, with news sites leading the pack. News trails only e-mail as the most powerful content for reaching online users during the day, according to MORI Research’s 2002 Online Consumer Study conducted on behalf of the NAA.

Though the article focuses mainly on the opportunity this trend presents for advertisers, it also points to the rise of the individual business user, who would perhaps be more amenable to buying online content, either subscription or one-off purchases. Most of that content would of course be work related, or even perhaps sports matches held during the day, a fact that RealNetworks can easily vouch for.

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