Summary:

Two Online Rivals Duel With Mocking Ads: Well, what else did you expect: controversy has cropped up regarding the WSJ.com cheeky “Biz-O-Rama…

Two Online Rivals Duel With Mocking Ads: Well, what else did you expect: controversy has cropped up regarding the WSJ.com cheeky “Biz-O-Rama advertising campaign”. When CBS MarketWatch, one of the free sites chosen as part of the campaign’s media mix, decided that some turnabout was in order, the Journal Online appears to have lost its sense of humor. The MKTW ad asked, in a preliminary version, “Where does The Wall Street Journal advertise

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