Summary:

Burgers Can Be as Tough a Sell as Content: Steve Klein makes an interesting comparison–based on a Washington Post story–between selling co…

Burgers Can Be as Tough a Sell as Content: Steve Klein makes an interesting comparison–based on a Washington Post story–between selling content online and changing business models across sectors, as “companies are concluding that the strategies around which they have long organized their business — and which generated a gusher of profits during the 1990s — are no longer working.”

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