Summary:

AOL News Director’s Tips For Newspapers: America Online’s news operations head Gary Kebbel, a former newspaper man, speaks with E&P Online a…

AOL News Director’s Tips For Newspapers: America Online’s news operations head Gary Kebbel, a former newspaper man, speaks with E&P Online about the online news business. “I would use the medium’s capabilities to create products that cannot be delivered anywhere else or by anyone else. The more unique and targeted those products are, the greater the chance they can become premium services for which the news organization charges. I would not charge for the basic information in the online site. I would charge for premium services that only the site can deliver.”

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