Summary:

How FT.com Kept Ad Sales Strong in 2002: ContentBiz does a case study on how FT.com ad sales kept up during 2002. “In the past, advertising…

How FT.com Kept Ad Sales Strong in 2002: ContentBiz does a case study on how FT.com ad sales kept up during 2002. “In the past, advertising accounted for as much as 90% of revenues, but by the end of the year, it’s expected to account for around 50%. Content syndication contributes just over 40%,
with the remaining 5-10% coming from subscription revenues.”

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