Summary:

American Greetings: Hello, Subscriptions!: The AmericanGreetings.com network has attracted nearly 2 million paying members. Marketing Direct…

American Greetings: Hello, Subscriptions!: The AmericanGreetings.com network has attracted nearly 2 million paying members. Marketing Director Allison Landers explains why they’re buying, how the marketing works and what role online advertising plays.

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