Summary:

AOL Needs Stonger Central Management to Drive Subscription Strategy: That’s the opinion of Ken Auletta, the media columnist for the New York…

AOL Needs Stonger Central Management to Drive Subscription Strategy: That’s the opinion of Ken Auletta, the media columnist for the New Yorker. “To get these [AOL] divisions to provide exclusive content to AOL requires strong central management that induces the parts to sacrifice their own profits for the good of the whole. This will require a cultural change in the company, for Time Warner has traditionally decentralized power.”

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