Summary:

Up, Down and Up Once Again: The past five years in the new media industry can be neatly summed up by three key words – boom, bust, boredom.…

Up, Down and Up Once Again: The past five years in the new media industry can be neatly summed up by three key words – boom, bust, boredom. “The six billion dollar question is whether this will finally, finally be the year when paid-for content takes off. The billing mechanisms are slowly slotting into place, but whether consumers are prepared to pay is another matter. Again, the early signs are encouraging. To take two very different examples, FT.com is on track to sign up 30,000 subscribers by the end of the year while Emap is having some success with its FHM.com High Street Honeys section, which charges users £1 a time to look at pictures of semi-naked models.”

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