WSJ.com Launches a New Ad Campaign: Well, finally. WSJ.com has launched a rather belated new TV, print and online ad campaign, which hopes to demonstrate “the benefits of high-quality, paid-for business and financial content over information that is freely available on the Internet.” The campaign pitches WSJ.com against a fictitious free site called ‘Biz-o-rama.com‘, to reinforce the message that if people want quality business news they can really trust, they should not rely on free sites and subscribe to WSJ.com.
The campaign was launched on television stations, including ESPN, Fox News and CNBC this week, as well as on sites such as Motley Fool and NASDAQ.com. Print versions of the ad have been appearing in the Wall Street Journal.
One thing the campaign forgot was to change the pic/statement from Neil Budde, till recently the publisher of WSJ.com.
For more on the campaign, read Internet.com’s story, “WSJ Bashes Free Business Sites in New Campaign.”