Summary:

It’s Now or Never for B2B Publishers: A comprehensive story on the hurdles facing B2B publishers (focusing mainly on UK) in trying to charge…

It’s Now or Never for B2B Publishers: A comprehensive story on the hurdles facing B2B publishers (focusing mainly on UK) in trying to charge for their online content. “Melville says readers are paying for ‘tailored and focused news,’ as well as data services. ‘There are a couple of principles you need to adhere to. First of all, it has to be worth people paying for, the principle of wanting to do it isn’t sufficient. Secondly, you have to be adding value in a way that other people aren’t.'”

By Rafat Ali

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