Summary:

Hoover’s Acquired by D&B for $117 Million: D&B, a provider of business information and analytical technology, is buying Hoover’s Online for…

Hoover’s Acquired by D&B for $117 Million: D&B, a provider of business information and analytical technology, is buying Hoover’s Online for $117 million in cash. Among the reasons for purchasing Hoover’s were its online presence and the subscription business, according to the company. Hoover’s and D&B products and services are directed to sales and marketing as well as business development professionals. But the two companies provide different information and services. Forty percent of Hoover’s sales come from small business, a key area for D&B. More details in the press release.

For more on Hoover’s small business push, see my interview (free registration required) with CEO Jeffrey Tarr in September.

By Rafat Ali

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