Summary:

Charging for Online Content (Audio): A growing number of online content providers are planning to start charging but will consumers be willi…

Charging for Online Content (Audio): A growing number of online content providers are planning to start charging but will consumers be willing to pay? Edgar Dworsky of Consumerworld.org says consumers are unlikely to do so unless the content is unique and specialized. And makes the point about Time Inc’s websites losing about 95 percent of their customers…5 percent conversion rate will become a norm for B2C sites, anything above will require some good brains behind such sites.

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