The Biggest Franchise of Them

The Biggest Franchise of Them All?: The Sims Online will convert the best-selling PC game into a subscription business. If it works, it could be the hit to beat all hits. “Sims Online players will shell out $49 for the boxed product and then pay $10 a month to live in Simsville. Hooking just 10 percent of the current Sims players will add nearly $100 million in subscriptions to EA’s top line every year.”

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