Summary:

Measure the Value of Your Content: Gerry McGovern, erudite as usual. “Measuring content involves an understanding of knowledge and informati…

Measure the Value of Your Content: Gerry McGovern, erudite as usual. “Measuring content involves an understanding of knowledge and information. It involves seeing content as an asset. It involves clearly articulating objectives you have for your content and comparing how content performs against other forms of communication.”

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