Summary:

Premium Pricing Must Become More Flexible: A Q&A with Mike Short, VP of Technology of British telecom company O2, and chairman of the Mobile…

Premium Pricing Must Become More Flexible: A Q&A with Mike Short, VP of Technology of British telecom company O2, and chairman of the Mobile Data Association. Topics of dicussion include mobile data services, O2′s 3G developments, and the integration of SMS services into TV programming. among others.

“The language of revenue-sharing has to change. There are carriage revenues and content revenues. With pricing for premium rate content, there has to be a wider range of price points to become more flexible. You can

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