Summary:

Terra Lycos’ New U.S. Head to Focus on Subscriptions: (This is my first post from London!!) Terra Lycos named a new head of U.S. operations…

Terra Lycos’ New U.S. Head to Focus on Subscriptions: (This is my first post from London!!) Terra Lycos named a new head of U.S. operations following the resignation of its U.S. president, Stephen Killeen. Killeen was replaced by Mark Stoever, former general manager of Terra Lycos’ worldwide media-products unit.

“We have the right properties, the right assets and the right brand recognition,” said Stoever, who joined the former Lycos in 1996. “We’re going to focus on where advertising dollars are spent, and on growing our subscription (numbers) every month.”

To achieve his goal of profitability and growth, Stoever said, new products are being developed for the company’s Web site categories that have the higher profit margins, such as online match-making site Matchmaker.com, finance site Quote.com, home-page building site Tripod.com and technology news site Wired.com.

Comments have been disabled for this post