Summary:

NetRatings To Report on Market Share of Non-Browser Based Internet Apps: This kind of expansion of Internet metrics will be important, espec…

NetRatings To Report on Market Share of Non-Browser Based Internet Apps: This kind of expansion of Internet metrics will be important, especially for subscription and premium services. The new report by Nielsen/NetRatings adds market share for Internet-based applications such as instant messaging and media players to its website traffic data.

“NetRatings’ new report tracks instant messaging applications, media players, nonbrowser ISP applications, wireless content systems, Web phones, news and information tool bars, connected games, weather applications, auction assistants and shopping assistants, the company said. In addition, the new report for the first time includes traffic data for AOL’s proprietary network.”

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