Summary:

iVillage’s Tactics to Profit (Someday): A case study on iVillage’s strategy to develop the woman-focused network as a community. Over the la…

iVillage’s Tactics to Profit (Someday): A case study on iVillage’s strategy to develop the woman-focused network as a community. Over the last year, iVillage has sought to diversify its revenues through subscription content and other premium commerce offerings, such as sex-education courses, personal astrology reports, a branded ISP iVillageAccess.com, and a line of vitamins, among others.

“Evans recommends the ‘three legged stool model’ to all online publishers. ‘If one thing is not working, then you’ve got another two to fall back on. Winning at revenue is getting the mix right.’”

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